Blog

6 Simple Methods to Grow a Blog

Are you trying to grow your blog?  In the era of TikTok, Instagram, and Twitter, it might seem like blogging has had its day. But when it comes to building your business—blogging is just as relevant as ever. Done right, your blog can be a powerful tool to connect with your target audience. Here’s why:…

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What is a Newsletter?

It’s easy to feel lost as you look at the empty white space of a newsletter email draft.  Your fingers hover over the keyboard and you hope your coffee grants some kind of magic that will make words just kind of happen on the blank page.  Well…nothing’s happening and you’re wasting time because you have…

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Baby Using a Computer

What is Content Creation in Marketing? (A Guide for the Most Beginningest Beginner)

In a perfect world, your business would sell itself without content creation. But, unfortunately, whether you’re selling a service, a product, or your expertise … marketing is inevitable. People can’t know who you are unless you tell them. The only way to attract people to your business is to put it out there for the…

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Why You Need to Be Publishing More Long-Form Content (and How to Get It Right)

  Guest post by: David Hehenberger Publishing high-quality content on your website is one of the most effective ways to market your business. It can help you reach the right audience, engage web visitors, inspire people to move through the sales funnel, and even help you retain customers and ensure the longevity of your customer…

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How to Create a Successful Online Course in 12 Straightforward Steps

Are you thinking about how to create an online course? Perhaps you’ve taken some online courses yourself and they’ve inspired you to add an online course to your business offerings. (You might even feel you could do a better job than some course creators.) Or maybe you’ve had a go at making an online course creation in the…

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how to optimize blog posts for seo

How to Optimize Blog Posts for SEO

You probably know you should be writing with SEO in mind — but maybe you’re not too sure how to do that. Perhaps you think that focusing on SEO will lead to poorly written content that’s stuffed with keywords. Or maybe you’re worried that SEO all sounds very complicated and technical. You might even wonder…

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content syndication platforms

What Are Content Syndication Platforms?

Guest Post by Ali Luke Want to get the most from that content you’ve spent hours working on? Then you need a content syndication platform. Content syndication might sound fancy, but it’s nothing new. Cartoons and comic strips have been syndicated across different newspapers since the early years of the 20th century. Syndicating your content…

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what is a digital products license key

8 of the Best Distribution Channels for Products

Have you thought about the best distribution channels to get your products into customers’ hands? You might think the answer is obvious: people will buy your product directly from your website. With a physical product, you’ll ship it straight to your customer. With a digital product, your sales software will send it to your customer automatically. But…

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How to publish your own online marketing content

How to Publish Your Content Online and Market Your Business

You want to publish content online that will bring new customers to your website … but how exactly do you go about that? Publishing content on your website is easy. You write a blog post, publish it, and you’re done. But when it comes to getting content published elsewhere on the web, you might not…

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how to license digital products

Do I Need a Business License to Sell Digital Products?

Do you need a business license to sell digital products online? The short answer — yes. The slightly longer answer — in the vast majority of cases, yes, but the term “business license” can refer to a few different things. So maybe the real question is what do you mean by business license? Whether you’re…

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