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Who is Your Intended Audience? (And How to Market to Them)

First, there were cameras. Then, there were phones with cameras in them. And then there was the next evolution: Snapchat Spectacles Except not really.  Because, most likely, you had no idea these things existed until five seconds ago when I just mentioned them.  Back in 2016, the social media app Snapchat launched brand new, fancy…

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How to Learn Copywriting: The All-You-Should-Know, Beginner’s Guide

“If you want to sell, you’ve got to write copy well.”  If you’re new to the business world, you probably just groaned as you read that and thought, “I have to write to run a business? I’m an awful writer. And what’s copy anyway?” No matter who you are, sitting down to write can feel…

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How to Make Your First Email Marketing Funnel

Congratulations, you’ve just launched your first 10-week online class: “How to Argue Without Crying.” And the best part: everyone who has heard of it loves it! You’ve been getting some really great interaction with potential customers, and it seems like your marketing for the class is paying off. However, you notice that while your socials…

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Branding Inspiration: How to Make Your Business Beautiful

Branding: What does it mean? “Branding” describes the process of searing a distinct mark into the hide of a cow or other livestock using a branding iron. It also means the promotion of your product or company with advertising and distinctive logos. Today, we’ll be talking mostly about the latter definition. But before we press…

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Webinar Marketing: A Guide for Beginners

Isn’t the future cool?  In the olden days, you would need a lot of time and money to gather your brand’s audience in one room.  You’d also need a really, REALLY big room. In these modern times, you only need to click a few buttons to broadcast yourself to thousands of potential customers for a…

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What Does CRO Mean? A Comprehensive Guide to Conversion Rate Optimization

You’ve finally taken the leap: you’re selling your handmade paperweights that look like snails! And you’ve even made a website to sell them on! Your friends and family have encouraged you to take the leap and try your hand at building an online following for your precious crafts. Then, terror strikes. Selling your snails online…

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How to Write a Sales Page

What is a sales page? Literally, a sales page is a web page that encourages visitors to buy what you’re selling. It has a picture of your product, the specifics, and a button to purchase. But the real definition is this: Your sales page is the final shot you get to turn your visitor into…

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6 Simple Methods to Grow a Blog

Are you trying to grow your blog?  In the era of TikTok, Instagram, and Twitter, it might seem like blogging has had its day. But when it comes to building your business—blogging is just as relevant as ever. Done right, your blog can be a powerful tool to connect with your target audience. Here’s why:…

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What is a Newsletter?

It’s easy to feel lost as you look at the empty white space of a newsletter email draft.  Your fingers hover over the keyboard and you hope your coffee grants some kind of magic that will make words just kind of happen on the blank page.  Well…nothing’s happening and you’re wasting time because you have…

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Baby Using a Computer

What is Content Creation in Marketing? (A Guide for the Most Beginningest Beginner)

In a perfect world, your business would sell itself without content creation. But, unfortunately, whether you’re selling a service, a product, or your expertise … marketing is inevitable. People can’t know who you are unless you tell them. The only way to attract people to your business is to put it out there for the…

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