“How can I stand out online?” Between managing social media, running email campaigns, and keeping up with SEO algorithms, it’s no wonder so many feel overwhelmed. This is where a digital marketing consultant changes the game. At Leverage Brands, we’ve seen firsthand how the right strategies can transform businesses. From growing email subscribers for authors…
Are you thinking about how to create an online course? Perhaps you’ve taken some online courses yourself and they’ve inspired you to add an online course to your business offerings. (You might even feel you could do a better job than some course creators.) Or maybe you’ve had a go at making an online course…
First, there were cameras. Then, there were phones with cameras in them. And then there was the next evolution: Snapchat Spectacles Except not really. Because, most likely, you had no idea these things existed until five seconds ago when I just mentioned them. Back in 2016, the social media app Snapchat launched brand new, fancy…
“If you want to sell, you’ve got to write copy well.” If you’re new to the business world, you probably just groaned as you read that and thought, “I have to write to run a business? I’m an awful writer. And what’s copy anyway?” No matter who you are, sitting down to write can feel…
Congratulations, you’ve just launched your first 10-week online class: “How to Argue Without Crying.” And the best part: everyone who has heard of it loves it! You’ve been getting some really great interaction with potential customers, and it seems like your marketing for the class is paying off. However, you notice that while your socials…
Branding: What does it mean? “Branding” describes the process of searing a distinct mark into the hide of a cow or other livestock using a branding iron. It also means the promotion of your product or company with advertising and distinctive logos. Today, we’ll be talking mostly about the latter definition. But before we press…
Isn’t the future cool? In the olden days, you would need a lot of time and money to gather your brand’s audience in one room. You’d also need a really, REALLY big room. In these modern times, you only need to click a few buttons to broadcast yourself to thousands of potential customers for a…
If you write for the web, you’ll have heard of search engine optimization (SEO). You probably know you should be writing with SEO in mind — but maybe you’re not too sure how to do that. Perhaps you think that focusing on SEO will lead to poorly written content that’s stuffed with keywords. Or maybe…
You’ve finally taken the leap: you’re selling your handmade paperweights that look like snails! And you’ve even made a website to sell them on! Your friends and family have encouraged you to take the leap and try your hand at building an online following for your precious crafts. Then, terror strikes. Selling your snails online…
What is a sales page? Literally, a sales page is a web page that encourages visitors to buy what you’re selling. It has a picture of your product, the specifics, and a button to purchase. But the real definition is this: Your sales page is the final shot you get to turn your visitor into…
Leverage Brands is here to help your business build trust with its customers and generate more revenue. We would love to talk about how—set up your free consultation call today.