If you’re thinking about creating your own online course, now is the perfect time to do it. Online course sales are approaching $1 billion dollars a day. (Not that you’re in it for the money.) This is indicative of a larger trend: Because of the pandemic, people have been sidelined; they have more free time to…
You’ve decided to start a membership site, which is a smart move, but where do you look for membership site ideas? And not just any ideas, proven, profitable ideas that fit your expertise? The problem is, there are a ton of articles on the net churning out the same old suggestions for membership sites, but…
Imagine you’re the captain of a ship. You get to wear a fun hat and everyone calls you their leader. Lucky for them, you’re a good leader: fair, kind, level-headed. In general, everyone on the ship thinks you’re doing a great job. And you think so too. But there’s a major problem — you don’t…
If you want to build a respected online business, branding is non negotiable. It changes your business from a commodity — like everything else on the market — to a unique offering, only provided by you. Thankfully, there are a TON of tools that can help businesses develop unique, instantly recognizable brands. But how do…
There’s no such thing as a natural-born leader. Leadership is not an innate gift from the Almighty. Instead, it’s a skill that must be learned. And the hard truth is, your leadership abilities affect everything in your business whether you’re a “natural-born leader” or not. So, if you ever find yourself unhappy with your team’s…
“Know your target audience” is common marketing advice, but it’s vague. We’re all good marketers here. We know it’s important to understand our audience. But how do we get from a general picture like… “Greg is our customer avatar. He’s 45 and loves to shop at Sears.” (Greg, you can do better than Sears. I…
By: Chase Neely and Robert Lucas Step 1: Find your passion. Step 2: Build a business around it. Seems simple enough, right? But that’s the problem. Passion isn’t simple. And neither is a passion-based business. The idea that entrepreneurs should only do things they’re passionate about or that the only businesses worth pursuing are the…
I swear it’s the same every time. I’m in a conference room with a few people, all of them invested in building a new business. I can see the passion in their eyes, and I can feel the strength of their vision. And I get this weird sense. It feels like I’m afloat in an…
Guest Post by Scott Schwertly of Ethos3. The year was 2005. I had several years of work experience under my belt in the non-profit space and was offered a new position at a very large publishing company. I had wanted to make the non-profit-to-corporate jump for quite some time, so this was a dream come true….
McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: Because you’re a brand, it’s important you know how to market yourself. The major brands you know and love have carefully detailed marketing…
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