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Branding Inspiration: How to Make Your Business Beautiful

Branding: What does it mean? “Branding” describes the process of searing a distinct mark into the hide of a cow or other livestock using a branding iron. It also means the promotion of your product or company with advertising and distinctive logos. Today, we’ll be talking mostly about the latter definition. But before we press…

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Typing on laptop

Why You Need to Be Publishing More Long-Form Content (and How to Get It Right)

  Guest post by: David Hehenberger Publishing high-quality content on your website is one of the most effective ways to market your business. It can help you reach the right audience, engage web visitors, inspire people to move through the sales funnel, and even help you retain customers and ensure the longevity of your customer…

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what is a digital products license key

8 of the Best Distribution Channels for Products

Have you thought about the best distribution channels to get your products into customers’ hands? You might think the answer is obvious: people will buy your product directly from your website. With a physical product, you’ll ship it straight to your customer. With a digital product, your sales software will send it to your customer automatically. But…

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How to publish your own online marketing content

How to Publish Your Content Online and Market Your Business

You want to publish content online that will bring new customers to your website … but how exactly do you go about that? Publishing content on your website is easy. You write a blog post, publish it, and you’re done. But when it comes to getting content published elsewhere on the web, you might not…

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how to license digital products

Do I Need a Business License to Sell Digital Products?

Do you need a business license to sell digital products online? The short answer — yes. The slightly longer answer — in the vast majority of cases, yes, but the term “business license” can refer to a few different things. So maybe the real question is what do you mean by business license? Whether you’re…

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22 Strategies for Marketing Your Ebook

Guest post by: Jason Hamilton For many authors, marketing an eBook can be a long and tedious process. You want strategies that will give you a solid return on investment. But what are the best marketing strategies? To answer that, I made a list of the 22 best strategies (that I know of) for how…

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Blog topic ideas for writers

84 Blog Topic Ideas That Will Drive Traffic to Your Blog

Coming up with blog topic ideas can be tough. Maybe you’ve just started your blog. Maybe you’re not even sure where to begin. Or perhaps you’ve been blogging for months or years. You feel like you have nothing left to say. There are loads of lists of blog ideas out there, but frankly, some of them aren’t…

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how to create a content marketing strategy

How to Create a Content Strategy

How much attention have you paid to your content strategy? It’s easy to get busy creating content without really thinking about how it all fits together. You know you need to put out posts on Facebook (and upload photos to Instagram, and reply to those tweets, and pin things to your Pinterest boards) — not…

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What is content strategy in marketing

Everything You Need to Know About Content Strategy

Content strategy. When you hear that term, you may be thinking of a boring corporate meeting: Jim, get me that content strategy for our new product line for Q3 by the end of the week. But content strategy doesn’t have to be boring. In fact, you should be excited about your strategy. It’s not only…

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Digital vs. Physical Product

Digital Products 101: What They Are and How to Sell Them

Are you thinking about creating a digital product? Maybe you want to monetize your blog. Maybe you want to start a side hustle. Or maybe you have a fully-fledged business that you want to grow further. From knitting patterns that cost a dollar or two, to online courses that cost hundreds or even thousands of dollars,…

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