Are you thinking about how to create an online course? Perhaps you’ve taken some online courses yourself and they’ve inspired you to add an online course to your business offerings. (You might even feel you could do a better job than some course creators.) Or maybe you’ve had a go at making an online course…
It’s easy to feel lost as you look at the empty white space of a newsletter email draft. Your fingers hover over the keyboard and you hope your coffee grants some kind of magic that will make words just kind of happen on the blank page. Well…nothing’s happening and you’re wasting time because you have…
Guest post by: David Hehenberger Publishing high-quality content on your website is one of the most effective ways to market your business. It can help you reach the right audience, engage web visitors, inspire people to move through the sales funnel, and even help you retain customers and ensure the longevity of your customer…
Create a good logo… Find your target audience… Make your website look professional… And post on social media as often as possible. At this point — everybody knows that stuff. Sure, those things are important— But are they the most effective things you could be doing to build your platform? Here at Leverage, we’ve tested 100s…
Guest Post by Ali Luke Want to get the most from that content you’ve spent hours working on? Then you need a content syndication platform. Content syndication might sound fancy, but it’s nothing new. Cartoons and comic strips have been syndicated across different newspapers since the early years of the 20th century. Syndicating your content…
McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: You’re selling something (but not in the way you think). You make an impression on people. You need fans. You stand for something….
“Did you guys see the IHOP rebrand?” “Yeah. Super weird. They’re International House of Burgers now. How crazy is that?” See that up there? ^ That’s “brand equity.” It’s the intangible, intrinsic business value that comes from instant recognition and attention. Mega-brands like Nike, Coca Cola, McDonald’s, and even IHOP (or should I say IHOB?)…
Ever wonder why certain personal brands become wildly successful and some never get off the ground? I have. In fact, for a long time, I thought building a personal brand that actually caught on was the equivalent of winning the lottery. A few fortunate souls received a golden ticket—and the rest didn’t. But luckily, I…
It was a cold January morning at IHOP headquarters. A group of creative directors sat around a conference table. “Our bread-and-butter is pancakes. There’s no way we could switch to burgers. That would just be bananas.” “Ellis, I think it’s bologna too. But if we don’t do this, we’ll be toast. Waffle House will consume…
What is personal branding? Why is Personal Branding Important? And what are some personal branding strategies? By Chase Neely, Co-Founder and President of Leverage Creative Group, Inc., and personal brand consultant for artists, songwriters, authors, and entertainment industry leaders 1997. That’s the last year that anyone in our industry seriously questioned whether personal branding was a…
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