“Did you guys see the IHOP rebrand?” “Yeah. Super weird. They’re International House of Burgers now. How crazy is that?” See that up there? ^ That’s “brand equity.” It’s the intangible, intrinsic business value that comes from instant recognition and attention. Mega-brands like Nike, Coca Cola, McDonald’s, and even IHOP (or should I say IHOB?)…
Ever wonder why certain personal brands become wildly successful and some never get off the ground? I have. In fact, for a long time, I thought building a personal brand that actually caught on was the equivalent of winning the lottery. A few fortunate souls received a golden ticket—and the rest didn’t. But luckily, I was wrong….
So you wanna create a digital product. Because you know: Digital Product + Automated Sales = Passive Income. And just thinking about how a passive income stream could impact your life excites you beyond belief. But when it comes to actually creating a digital product, you don’t even know where to start… Everyone recommends making…
You need leads. But you can’t do it alone. There are a lot of tools out there to help you turn website visitors into leads, but there’s a problem: With so many options, it’s hard to decide which is best for your business. If you’re like the rest of the marketing world, you’re pressed for time. You don’t have…
You’ve been blogging for a while now. You write incredible posts with unique insights, you have your blog set up just how you want, and everything is going great…except one thing: You don’t have much traffic. How in the world do you start generating consistent visitors? It seems impossible. You’ve tried everything the “experts” say…
Guest Post by Ali Luke Want to get the most from that content you’ve spent hours working on? Then you need a content syndication platform. Content syndication might sound fancy, but it’s nothing new. Cartoons and comic strips have been syndicated across different newspapers since the early years of the 20th century. Syndicating your content…
It’s an alluring promise—money you can plan on depositing to your bank account on a specific date at a specific time on a monthly basis. In reality, it’s a bit more complicated. But with some hard work and subject matter expertise, you can build a membership site that delivers incredible value to your subscribers and…
Let me take you back to the early 2010s. The world was just discovering the power of social networking. (Instagram was in its infancy.) Influencers were discovering they could build a platform. It didn’t take long for those influencers to start looking for ways to make money from their respective platforms, and a new business…
Imagine you’re the captain of a ship. You get to wear a fun hat and everyone calls you their leader. Lucky for them, you’re a good leader: fair, kind, level-headed. In general, everyone on the ship thinks you’re doing a great job. And you think so too. But there’s a major problem — you don’t…
There’s no such thing as a natural-born leader. Leadership is not an innate gift from the Almighty. Instead, it’s a skill that must be learned. And the hard truth is, your leadership abilities affect everything in your business whether you’re a “natural-born leader” or not. So, if you ever find yourself unhappy with your team’s…
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