“Know your target audience” is common marketing advice, but it’s vague. We’re all good marketers here. We know it’s important to understand our audience. But how do we get from a general picture like… “Greg is our customer avatar. He’s 45 and loves to shop at Sears.” (Greg, you can do better than Sears. I…
By: Chase Neely and Robert Lucas Step 1: Find your passion. Step 2: Build a business around it. Seems simple enough, right? But that’s the problem. Passion isn’t simple. And neither is a passion-based business. The idea that entrepreneurs should only do things they’re passionate about or that the only businesses worth pursuing are the…
Guest Post by Scott Schwertly of Ethos3. The year was 2005. I had several years of work experience under my belt in the non-profit space and was offered a new position at a very large publishing company. I had wanted to make the non-profit-to-corporate jump for quite some time, so this was a dream come…
McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: You’re selling something (but not in the way you think). You make an impression on people. You need fans. You stand for something….
I hope you’re serious about this… Because this post isn’t a “hack.” And it’s not a “cheat sheet.” I’m about to tell you everything I know about how to become a motivational speaker. I’ve been booking, marketing, and coaching speakers since 2005. In that time, I’ve learned what works and what doesn’t. What you’re about…
“Did you guys see the IHOP rebrand?” “Yeah. Super weird. They’re International House of Burgers now. How crazy is that?” See that up there? ^ That’s “brand equity.” It’s the intangible, intrinsic business value that comes from instant recognition and attention. Mega-brands like Nike, Coca Cola, McDonald’s, and even IHOP (or should I say IHOB?)…
Ever wonder why certain personal brands become wildly successful and some never get off the ground? I have. In fact, for a long time, I thought building a personal brand that actually caught on was the equivalent of winning the lottery. A few fortunate souls received a golden ticket—and the rest didn’t. But luckily, I…
So you wanna create a digital product. Because you know: Digital Product + Automated Sales = Passive Income. And just thinking about how a passive income stream could impact your life excites you beyond belief. But when it comes to actually creating a digital product, you don’t even know where to start… Everyone recommends making…
It was a cold January morning at IHOP headquarters. A group of creative directors sat around a conference table. “Our bread-and-butter is pancakes. There’s no way we could switch to burgers. That would just be bananas.” “Ellis, I think it’s bologna too. But if we don’t do this, we’ll be toast. Waffle House will consume…
You need leads. But you can’t do it alone. There are a lot of tools out there to help you turn website visitors into leads, but there’s a problem: With so many options, it’s hard to decide which is best for your business. If you’re like the rest of the marketing world, you’re pressed for…
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