Guest Post by Scott Schwertly of Ethos3. The year was 2005. I had several years of work experience under my belt in the non-profit space and was offered a new position at a very large publishing company. I had wanted to make the non-profit-to-corporate jump for quite some time, so this was a dream come…
McDonald’s, Pepsi, Netflix, and You. What’s the common thread? You’re all brands. Yes, you read that right. Even if you don’t think of yourself that way— You are a brand. Here’s why: You’re selling something (but not in the way you think). You make an impression on people. You need fans. You stand for something….
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