It all started with an idea.
A great idea.
It had been brewing in your mind for years.
And you did it. (Or you’re working on it.)
Getting your big idea down on paper seemed impossible but you’ve learned, I can do this. I’m a writer.
As you’re typing away or looking at your complete manuscript you find yourself wondering…what comes next?
Among the millions of books out there, how will people find yours?
It’s like trying to wave down a helicopter in the middle of the Atlantic. After days of being passed over, you start losing hope that help will come.
Let us throw you a life raft.
Your dream can be achieved. You are an author. And you can find your readers.
All you need is a stage, or as we call it – a platform. We’ve been building them for years for authors just like you, and let me tell you:
It has never been easier to build an author platform.
In fact, if you’ve ever…
- Written a blog
- Pastored a church
- Taught a class
- Led a company or department
- Regularly maintained a social media page
…you already have a platform. Or at the very least, the start of one.
Our job? To help you build and grow that platform without sacrificing your writing time.
Hi, we're Chase Neely and David Loy, the co-founders of Leverage Brands. Our journey led us to play a pivotal role in the creation of Jerry Jenkins' author website. You might even recognize David as Jerry's co-host in numerous webinars.
Back in 2012, when we started working together, we were simply two workplace acquaintances with the shared passion of helping authors reach as many people as possible online.. Everything clicked when we crossed paths with Jerry Jenkins.
Jerry, an exceptionally prolific writer and an innate teacher, had minimal knowledge about marketing. On the other hand, we were two individuals well-versed in the intricacies of marketing but had limited experience in the realm of writing.
Fast forward seven years, and we find ourselves assisting Jerry in managing one of the most renowned writing websites in the world. With a staggering email subscriber count exceeding 300,000 and a plethora of glowing reviews, our journey has been nothing short of remarkable. However, our aim is not to merely boast about our accomplishments—we want this success for you too.
Starting up your platform is hard… if you don’t know what you’re doing.
We can help.
We’ve helped multiple bestselling authors build their platforms, and we’ve distilled that knowledge in to a tailor-made offering just for you.
Author Platform Blueprint Includes:
- A 60-minute strategy call - Not sure where to start? No problem. Within your first hour, we’ll help you discover what your core message is and exactly who needs to see it.
- An individualized 90-day action plan PDF - We will write a step-by-step plan of action to get your platform started. From building your author website to maintaining an email list of fans, you’ll have an expert duo to guide you to success.
- Creation of an “Avatar Target” and the best places to reach that avatar - What kind of reader are you hoping to attract? Is your book a novel for middle-aged Romance fans, or a self-help guide for teens? Are you hoping to impress the Christian market, or one of the many indie publishing houses? Our team of experts will do the research for you, discovering the best audience for your book and where to find them.
- A 30-minute implementation call - Once you have your action plan and your Avatar Target, we’ll sit down with you over Zoom and tell you exactly how to achieve your goals, using the insider tips from our combined 31years of digital marketing experience.

Great, but what does it cost?
In the past, we've provided comparable services priced at $2,500, and the customers were happy to pay, because of the extensive research and personalized strategy involved. Our aim is to make this opportunity accessible to as many of Jerry's followers as possible, so we’ve decided…
Author Platform Blueprint can be yours for just $997.
Are we making a mistake by chopping over a thousand dollars off the price? Maybe. (And honestly this is probably the last time we do.) But like Jerry, we are passionate about helping you get your message out.

"Little is as important to me than who represents me and handles the business side. Leverage is the best team I’ve ever worked with, hands down. I wouldn’t go anywhere else. Their expertise in branding and marketing allows me to stay in my lane, and because they’re the real deal, my constituency loves them too. There’s never been a question regarding their ethics and approach."
Consider these Frequently Asked Questions:
FAQ
How is Author Platform Blueprint different from the Jerry Jenkins Writers Guild or Your Novel/Nonfiction Blueprint?
While Jerry’s Guild, Your Novel Blueprint and Nonfiction Blueprint are focused on the actual writing process, Author Platform Blueprint is geared towards the marketing and online presence an author needs to get noticed by fans, agents and publishers.
Is it necessary to have an online presence to be a successful author?
Authors have been leading successful careers long before the internet was invented. If building an online presence isn’t your style, we understand and wish you the best of luck!
However, it certainly helps. We’ve stepped into a new era, the digital age, where nearly every major publishing company operates online. By not embracing this shift, you might be missing out on valuable connections that could pave the way for your dream career.
Do I have to know how to code to buy this course? Do I have to be “tech-savvy”?
If you’ve made it to this page, you already have enough computer know-how to successfully utilize Author Platform Blueprint. There’s absolutely no need for coding knowledge, nor do you have to be a computer whizz! We’ve built this offering for authors who have messages they need to share. We handle the rest.
Will Jerry be leading this course?
Jerry will be continuing to spend most of his time leading courses on the writing process, such as his Guild and Blueprint courses. Chase and David, the experts behind Jerry’s online success, will be in charge of Author Platform Blueprint. According to Jerry himself, you’re in excellent hands!
Do I have to speak English to use this course?
This course involves calls in which you work with marketing experts to craft your platform strategy, so spoken and written English is required.
Is it worth the cost?
Author Platform Blueprint is a one-of-a-kind program that will provide you the guidance you need to jumpstart your online presence.
$997 is a significant investment that we believe is absolutely worthwhile for the furtherment of your success as an author.
I haven’t written a book yet. Is this program for me?
Yes! Wherever you are in the process, from just starting out to having a finished book, you need a platform in order to publish your work.
While most authors focus on their platform when they already have a finished product under their belt, we recommend building your platform alongside the process of writing your book.
We provide a plan customized to your needs and will take into account where you are in your writing journey.
How do I know this will actually work for me?
There are of course no guarantees for a specific outcome. Anyone who claims such is likely overpromising results.
We do however feel confident that we are giving you an individualized and proven plan for building your author platform that will work for you.
The nature of this program is such that you will get out what you put into it. And we will be there each step of the way to make sure you know exactly what to do next.
Where is your platform today?
Is it helping you achieve your dream of being an author?
If not, imagine this – in 90 days, you’ll have implemented a proven plan. Your platform will be gaining traction. Your book will be further along.
….And then, you implement for another 90 days
….And another
…where could it be this time next year?
You held onto your dream of becoming an author. You worked hard to put your message on the page. It’s time to take the next step.
Let us help you build your author platform.